About Us

Fireflies is a boutique fashion brand of Acura Group. We are creators and aggregators of semi precious, fashion jewellery, clutches and apparels from designers and craftsmen from across the world. Our forte lies in our ability to create, source and handpick unique merchandise from emerging designers and local craftsmen to cater to fashion conscious customers nationwide. We are truly passionate about discovering and showcasing emerging and talented craftsmanship and our eclectic collection is a representation our mission.

We have displayed Fireflies collection across trade shows in India and in the US. We also host designers to showcase their collection in our standalone store located in Chennai. We have hosted many “pop up store” at Fireflies exhibiting numerous emerging and established designer collections . The following is a detail list of our product catalogue.

  • Semi-precious and fashion jewellery, Including Kundan, gold and silver plated
  • Purses, clutches and Potlis
  • Hair Accessories
  • Curate designer apparel from designers – Indian, Western and Indo-western
  • Special gift items and packaging material

Fireflies, is managed by two emerging entrepreneurs: Gayatri (Founder/CEO), who brings her passion of designer and niche jewellery. Shree Ganatra overlooks the Overall Acura group operational affairs and branding strategy.

Recently, we are opening to partnerships with online fashion/ retail market places and logistics partners to make our collection available conveniently across India and the globe.